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In order to develop the Juan Valdez® Café franchise model, we are looking for committed, active partners with knowledge of the industry. Below you will find the main requirements needed to become a Juan Valdez® Café franchisee: 



  • Consolidated groups that have experience in franchising operations, brand positioning and expertise in the Food & Beverage industry.
  • Knowledge of the legal and import requirements of the country in question.
  • Capacity to import non-consolidated containers. 



  • Minimum net worth of USD 2 Million.
  • Minimum liquidity of USD 250,000 per store planned to open during the first year of operation.
  • Indebtedness level below 50%.
  • Appropriate operational and administrative infrastructure. 



  • As part of the process, we require a business plan that fulfills the market potential, is aligned with our corporate values and thoroughly explains why we should choose the potential franchisee.



  • Understanding of Procafecol S.A.´s mission and commitment to Colombian coffee growers and of Juan Valdez® Café's products and brand.
  • Commitment and resources to meet established work plan for the area that wants to be developed.